Superbowl commercials

Company: NFL GameDay PlayStation

Target Audience: Males 15-35

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/Action, a few friends are playing the game and they tackle each other to get the last piece of pizza

How were camera shots and editing used to enhance the message? The first shot shows a man walking up towards his friends sitting on the couch, standing in front of a the last piece of pizza. The next shot shows all of the guys diving towards the camera/piece of pizza

What is the slogan/message for the company? "Live in our world, play in yours"/"Want even tougher tackles?"

Was the message effective? Yes

Why or why not? The guys in the commercial tackling each other mirror what happens in the game, since they get into a 'tough' pileup it gets the message across that the game is just as rough.
-----------------------------------
Company: Budweiser

Target Audience: Males 21-50

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, two teams of horses are playing some kind of game, a zebra is the referee of the game, there are two men who are spectators.

How were camera shots and editing used to enhance the message? They show a video that the 'referee' is watching first, rewinding it over and over, and then the camera cuts to a wider shot of both teams of horses, the spectators, and the referee in the middle watching the tape on a screen.

What is the slogan/message for the company? 'Budweiser'

Was the message effective? Yes

Why or why not? It's not necessarily relevant, but the humor is memorable and people will remember the ad and associate it's humor with the company.
----------------------------------
Company: Chrysler- Crossfire

Target Audience: Females/Males 18-40

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, Celine Dion

How were camera shots and editing used to enhance the message? There were harsh cuts to different shots of the car-the wheels, doors, etc. set to the beat of the song.

What is the slogan/message for the company? "Drive and love"

Was the message effective? Yes

Why or why not?It showcased the car while hinting that Celine Dion likes driving the car.
-----------------------------------

Company: Pepsi

Target Audience: pepsi drinkers 15-35

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/ Celebrity -- The Osbournes and the Osmonds.

How were camera shots and editing used to enhance the message? Editing was used to show that Ozzy was dreaming when his kids turned into the Osmonds

What is the slogan/message for the company? "It's the twist of a great thing"

Was the message effective? Yes

Why or why not? It used humor and celebrities, making it memorable, the viewers will associate the product with those celebrities
------------------------------------
Company: FedEx

Target Audience: older homeowners

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor- A man is stranded on an island for 5 years and delivers a package he swore not to open, he finds out that there were survival supplies he could have used inside the package

How were camera shots and editing used to enhance the message? While the man is telling his story the camera cuts to flash backs of him on the island-shows how he was stranded

What is the slogan/message for the company? "FedEx express"

Was the message effective? Yes

Why or why not? It uses humor to portray how dedicated FedEx workers are
------------------------------------
Company: Dodge

Target Audience: Males 18-50

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor-a man is choking and his friend speeds up his truck and then suddenly stops to dislodge the food from his throat

How were camera shots and editing used to enhance the message? Along with shots of the two men in the cars, the camera cuts to shots of the car itself showcasing the actual product.

What is the slogan/message for the company? "Grab life by the horns"

Was the message effective? Yes

Why or why not? It
------------------------------------
Company: Gatorade

Target Audience: younger basketball fans/gatorade drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Michael Jordan and two other basketball players whose names are also Mike I guess?

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? "Is it in you?"

Was the message effective? Not really

Why or why not? The product itself is only shown for a few seconds and the Ad was a little bit confusing if you aren't a basketball fan
---------------------------------------------
Company: ESPN sports center

Target Audience: ESPN viewers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? "This is Sports Center"

Was the message effective?

Why or why not?

------------------------------------

Company: H&R Block

Target Audience: Adults who are music fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/ Celebrity- Willy Nelson is forced to do a commercial he doesn't want to do because he owes money to the IRS

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? "We'll find what others miss"

Was the message effective?

Why or why not?

------------------------------------
Company: BudLight

Target Audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?

Was the message effective?

Why or why not?